Whether it’s bet builders, in-play wagers, or enhanced odds, modern British bookmakers are responding with smarter, faster apps and better-value promotions. Horse racing is often left out when new betting sites first launch in the UK, and only a handful offer horse racing markets years after launching. For the best horse racing products, we uk betting sites recommend using the more established bookmakers such as bet365, Unibet, Paddy Power, Betfred and BetVictor, to name a few. All new bookmakers on BettingLounge have valid gambling licenses from the UK Gambling Commission (although some are white-label) and abide by the strict UKGC regulations. Then, we look at the betting odds/margins on the new football bookmakers, and surprisingly, new bookies tend to offer lower margins (high odds) than most established bookies in our independent tests.
Safety and Security Come First
Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare. The betting site with the best odds varies from sport to sport, with William Hill often claiming to have the best racing odds, based on results from odds comparison sites. To make sure you get the best price, use the odds comparison tools found across the Independent betting section.
They are the official betting partner of QPR and provide odds for lots of sports, including football, racing, tennis, basketball and baseball. Their betting site also have dedicated sections for bet builders and daily acca’s, which is a very nice feature. With in-depth statistical-based Premier League markets and with CopyBet offering best odds guaranteed on racing, we definitely recommend them. The platform excels with its in-play betting capabilities, offering live statistics and live streaming on many matches when logged into your account. Additional features include Bet Builder, boosted odds, acca insurance, and a weekly bet club rewarding punters with £8 in free bets.
- These sites ensure a seamless and exciting betting experience, with competitive odds, live betting opportunities, and unique promotions designed to enhance your wagering.
- Bettors can expect plenty of opportunities to claim bonuses to enhance their bets.
- Some betting sites offer boosted odds as a welcome perk, though they’re more often seen as ongoing promos or tied to specific markets and events.
- The quality of the team’s response and their availability will make a big difference when you are trying to deal with an issue.
- With William Hill’s #YourOdds feature you’ll find pre-created bet builders to give you ideas and options, if you’re not sure what to go with.
- For those who love an incentive to get started, Unibet’s welcome offer is a belter – bet £10 and get £40 in bonuses, split between sports free bets and a casino bonus.
Ladbrokes and Unibet cover everything from the Champions League to a midweek clash in the Icelandic second division. Non-GamStop sites dish out bonuses that aren’t strangled by UK regulations. Whether it’s a reload bonus, cashback on losses, or a chunky deposit match, these bookies know how to keep punters happy without attaching a novella’s worth of terms and conditions. Sounds great until you read the fine print and realise you need to bet your life savings 80 times before you see a penny.
Europa League
In our independent betting margins tests, SBK currently offers the lowest margins (1.17%) out of the new bookies on our list. Launched to great fanfare in late 2023, BetMGM is the online arm of MGM Resorts International, the owner of some of the world’s most famous casinos. To really make the most of the UK launch, MGM partnered with LeoVegas – another brand that it owns – to ensure a high quality of the sportsbook and casino.
Below are the most common betting sign up offers offered by the top bookies. Every single one of the betting sites we feature has gone through a rigorous testing process in order to make our top 10 list. Naturally, some sites in the UK perform better in some areas than others.
There’s solid customer service in place and a wide range of payment methods available. This is one of several sports betting sites that uses a Playbook platform, with an app having recently launched that will suit mobile customers. Get up to £10 in free bets and 10 free spins to use at the online casino when you sign up with NRG through Bookies.com. The best new UK bookmakers lists includes NRG Bet, which is an online betting site that provides thousands of markets across a host of sports. This operator was launched in 2024 and is one of the best football betting sites around as well as offering a user-friendly interface on both desktop and mobile. BetVictor is one of the largest UK online bookmakers, which regularly performs well when punters vote for the best UK betting sites on the market.
I’m also delighted to provide content to Goal’s army of knowledgeable fans. Ultimately, Ladbrokes suits bettors seeking reliability and strong UK coverage, while Parimatch better serves those who want modern design, wider global markets and a more dynamic in-play experience. Parimatch tends to promote generally strong pricing across a wider variety of international fixtures, sometimes giving it an edge on less prominent leagues or alternative sports. On major match nights or busy periods, some users have reported slight slowdowns or occasional hiccups, but overall the site remains responsive and stable. That stability extends to live-streaming and in-play features, which arguably stand out among competitors. Mogobet is an online sportsbook gambling platform that’s fast enough to keep pace with modern football.
Other Approved ADR Providers include ADR Group, Bacta ADR service, eCOGRA and so on. Regarding bad reviews, Mr.Play has a 1.8 rating (out of 5) with 10 of our genuine player reviews. Some players have mentioned Mr Play is not awarding the £10 free bet sign-up bonus and has issues with withdrawals and verification. We recommend reading our unbiased review and the comments before joining Mr.Play.
While it’s an online-only platform, bet365 has made a significant impact in the US with its sleek website, fast load times, and user-friendly design. It covers a wide range of sports — from NBA and college basketball to La Liga, Premier League, and MLS — all with competitive odds. Yes, online betting is safe as long as you use licensed and regulated betting sites. In the UK, reputable sites use encryption to protect your personal and financial information.
Some knock it out of the park with one feature while falling short in others. We’ve spent countless hours testing these sites to figure out which ones truly shine in specific areas. Think of this as your cheat sheet to find the perfect bookie that matches what matters most to you.
A high-quality golf betting experience is to be had at Betfred, with extensive event coverage and valuable offers across the biggest events. You usually need a funded account (or a qualifying bet) to watch. We sign up, bet with real money and score each site on UKGC licensing, odds value, market depth, app quality, promo fairness, payout speed and support.
